Because of its specificity and professionalism, the exhibition can bring together customers and enterprises from Tiannanhaibei to create a trading platform that directly targets the customers, and the characteristics of the culture and products of the company through models or etiquette will appear. Has become an important element in the exhibition etiquette.

Many people still have a shallow understanding of the exhibition etiquette. They simply think that the exhibition etiquette should have good public relations ability and good outside. Even some exhibitors think that the professional sales staff inside the company can be used as an exhibition etiquette without professional. The exhibition planning company conducts corresponding training and planning. Therefore, in the preparation stage of the exhibition, the design and construction of the booth will be emphasized, and the planning and execution of the exhibition will be neglected.

In recent years, as the global economy continues to decline, domestic companies pay more attention to brand promotion and corporate culture. The exhibition is more and more concerned by exhibitors, and more emphasis is placed on exhibition planning and execution. What is the implementation of exhibition planning? Exhibition planning is to provide the most complete set of exhibition activities for the companies participating in the exhibition. It not only includes the design and construction of the booth, but also includes various sound, light and electricity effects; the promotion and promotion of the software, the rehearsal of the exhibition etiquette and the training and packaging of the staff, and the eye-catching exhibition etiquette and Models will attract as many exhibitors as possible to the company, so that the advantages of exhibitors can be maximized at the show. Attract more customers to come to discuss cooperation, and enhance the company's visibility at the exhibition, and establish a good brand image in the hearts of customers.